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uxwiki:strategy:conversion-rate-optimization:conversion-rate-optimization [2022/03/01 05:23] – [Resources] pwhermansonuxwiki:strategy:conversion-rate-optimization:conversion-rate-optimization [2022/03/01 23:23] (current) – [CRO and UX Design] pwhermanson
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   * A/B tests to measure the increase of newsletter subscribers   * A/B tests to measure the increase of newsletter subscribers
 =====CRO and UX Design===== =====CRO and UX Design=====
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 +This is an example of a [[https://uxplanet.org/of-the-users-by-the-users-and-for-the-users-a-ux-case-study-8f976da380a7|UX Case study]] involving optimizing the conversions on a travel platform. UX and CRO are intertwined throughout the case study.
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 +[(Some CRO experts argue that UX is part of CRO, and conversely, UX professionals think that CRO is a part of UX. Depending on the semantics and definitions used, it can go either way. For the purposes of this wiki, we are going to assume that CRO is a sub-discipline of UX)]
 ====SEO==== ====SEO====
 A website won't be profitable if people can't find it to begin with. It follows that CRO and SEO are closely related processes for optimization. Google's algorithm, with daily improvements, is more and more rewarding for websites that have good user experiences. A website won't be profitable if people can't find it to begin with. It follows that CRO and SEO are closely related processes for optimization. Google's algorithm, with daily improvements, is more and more rewarding for websites that have good user experiences.
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   * [[https://www.google.com/amp/s/cxl.com/blog/how-do-ux-professionals-view-conversion-optimization/amp|How UX Professionals View Conversion Optimization | cxl.com]]   * [[https://www.google.com/amp/s/cxl.com/blog/how-do-ux-professionals-view-conversion-optimization/amp|How UX Professionals View Conversion Optimization | cxl.com]]
   * [[https://www.pavilionweb.com/user-experience-cro|UX and CRO – a match made in heaven | pavilionweb.com]]   * [[https://www.pavilionweb.com/user-experience-cro|UX and CRO – a match made in heaven | pavilionweb.com]]
 +  * [[https://iternumdigital.com/cro-ux|CRO/UX | pavillionweb.com]]

uxwiki/strategy/conversion-rate-optimization/conversion-rate-optimization.1646112230.txt.gz · Last modified: 2022/03/01 05:23 by pwhermanson