The process of innovation has come to be synonymous with user-centered design. It has three main goals

  1. Provide value to users
  2. Deliver that value as effectively and as simply as possible.
    • Avoid the following obstacles of value:
      • friction
      • effort
      • confusion
      • cost (ie: dollars and time)
  3. Ensure this solution has business value
    • Make sure that users are willing to pay for the solution.



uxwiki/innovation.txt · Last modified: 2022/02/28 22:53 by pwhermanson