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uxwiki:design:product-design:product-design [2022/02/14 04:58] – [Roles] pwhermansonuxwiki:design:product-design:product-design [2022/03/12 02:14] (current) pwhermanson
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 +
 ====== Product Design ====== ====== Product Design ======
 +
  
 ===== Definition ===== ===== Definition =====
  
 Product design is about creating a solution to a problem that satisfies the needs of the user, the objectives of the business, and the goals of the company. Product design is about creating a solution to a problem that satisfies the needs of the user, the objectives of the business, and the goals of the company.
 +----
 ===== Purpose ===== ===== Purpose =====
  
 At its core, product design is problem-solving in the most beautiful, efficient, and delightful way possible. At its core, product design is problem-solving in the most beautiful, efficient, and delightful way possible.
 +----
 +=====Good Product Design=====
 +"You cannot understand good design if you do not understand people; design is made for people."(([[https://www.fastcompany.com/1669725/dieter-rams-on-good-design-as-a-key-business-advantage|Dieter Rams On Good Design As A Key Business Advantage | https://www.fastcompany.com]]))
 +
 +Elements of good product design include:(([[https://uxplanet.org/5-essential-properties-of-good-product-design-eb7808fee24f|5 Essential Properties Of Good Product Design | https://uxplanet.org]]))
 +----
 +====Utility====
 +    * Does it solve the user's problems?
 +    * Will people pay for it?
 +
 +Not only does the solution you designed need to solve the user's problems, you also need to make sure that users are willing to pay for the solution you designed. The process for encouraging users towards a specific action such has making a payment, is called [[uxwiki:strategy:conversion-rate-optimization:conversion-rate-optimization|conversion rate optimization]], or (CRO).
 +----
 +====Reliability====
 +----
 +====Usability====
 +----
 +====Pleasurability====
 +Are the product's [[uxwiki:product-design:features|features]] pleasurable? Do they make the user feel good in some way?
 +----
 +====Desirability====
 +Are the product's features desirable? Not only does the user need this product to solve their problem, but they want the product. For example, a product that is desirable may become a status symbol for the owner.
 +
 +=====Challenges with Product Design=====
 +Product design challenges include:(([[https://vimeo.com/671222318|Welcome to Continuous Product Design | Vimeo - Quantum Metric]]))
 +
 +  * organizational pushback
 +  * misalignment
 +  * inability to tie back efforts to business value
 +  * data or technology constraints
 +  * risk-averse culture
 +
 +=====Operational Frameworks for Product Design=====
 +  * Agile
 +  * Continuous Product Design(([[https://www.continuousproductdesign.com|Continuous Product Design]]))
  
-===== Requirements =====+=====Product Designer Job Requirements=====
  
 Product designer requirements: Product designer requirements:
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   *  Be a storyteller   *  Be a storyteller
  
-===== Roles =====+=====Product Designer=====
  
-[[uxwiki:design:interaction-design|Interaction Designers]]+Jack of all trades - Either needs to be able to do all the roles below or communicate effectively with those that do.  
 + 
 +===== Roles and Responsibilities ===== 
 + 
 + 
 +[[uxwiki:design:interaction-design:interaction-design|Interaction Designers]]
  
   * Investigate behavioral patterns   * Investigate behavioral patterns
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   * Champions for a users' needs   * Champions for a users' needs
-  * Produce viable solutions through cycles of [[uxwiki:design:ux-design:prototyping:prototyping|prototyping]] and [[uxwiki:user-testing:user-testing|user testing]]+  * Produce viable solutions through cycles of [[uxwiki:design:ux-design:ux-design-process:prototyping:prototyping|prototyping]] and [[uxwiki:user-research:user-testing:user-testing|user testing]]
   * Seek to understand the minds of the customers through:   * Seek to understand the minds of the customers through:
     - Empathy     - Empathy
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  - Determines return on investment for initiatives  - Determines return on investment for initiatives
  - Guides decision-making by identifying business value  - Guides decision-making by identifying business value
 +
 +[[uxwiki:marketing:product-marketing|Marketers]]
 +
 +  * Identify [[uxwiki:marketing:product-market-fit|product/market fit]]
 +  * Create the [[uxwiki:marketing:product-positioning|product positioning]] and [[uxwiki:marketing:messaging|messaging]]
 +  * Create strategy for driving [[uxwiki:marketing:product-adoption|product adoption]] and [[uxwiki:marketing:product-engagement|engagement]]
  
 ===== Team ===== ===== Team =====
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 Product designers and developers typically report to a [[uxwiki:product-development|Product Developer]], whose output is a working system. Designers make the plans, developers execute them. The output of UX/Software designers is a blueprint for a working system. Product designers and developers typically report to a [[uxwiki:product-development|Product Developer]], whose output is a working system. Designers make the plans, developers execute them. The output of UX/Software designers is a blueprint for a working system.
  
 +=====Resources=====

uxwiki/design/product-design/product-design.1644814696.txt.gz · Last modified: 2022/02/14 04:58 by pwhermanson